Friday, October 24, 2008

2009 Audi A4


A New FaceUpon its introduction, the Audi A4 sounded a clear challenge to it’s competitors, namely the BMW 3 Series and the Mercedes-Benz C-Class. At the time, it was a breath of fresh air, providing incredible quality of design with some innovative features. However, since its introduction, the A4 has not undergone any serious overhauls, while the 3 Series and the C-Class have continued to evolve and offer the newer technologies and gadgets that buyers have come to expect. The 2009 Audi A4 has been redesigned in an effort to regain the vehicle’s competitive edge, and it has succeeded admirably.
A New BodyWhen looking at many of the pictures of the new A4, you may think that the aesthetics of the previous generations have simply been recycled. However, while the basic body lines are similar, the 2009 A4 features more aggressive and edgy detailing, as well as some revamped surfacing. While the looks of the previous iterations of the A4 have always conveyed elegance, the new A4 conveys beauty. Added to this new body style is the fact that the vehicle itself has been made bigger, both in length and in width. However, despite this increased length, the A4 still manages to maintain the drive quality and responsiveness that has characterized the model since it’s inception. Much of this is due to the Audi Drive Select (ADS) system. Many other vehicles feature similar systems that allow the driver, at the touch of a button, to change the ride quality, whether for a more comfortable ride or for a sportier ride. The Audi system, however, sets itself apart by noticeably adjusting the steering and throttle response.
New InsidesOne thing that Audi has always been know for is creating an interior that screams quality and high price, and then putting that interior into a vehicle that costs less than most of it’s competitors. The 2009 A4 is no exception to this trend. The interior design is characterized by not only an innovative layout that features an optional Multi Media Interface, but also by an exquisite attention to detail. Compare the A4’s interior to that of another model in the same class and odds are you’ll find that the A4 stands head and shoulders above the others.
The redesign of the A4 has cost Audi 3 years and $1 billion. However, considering the quality of the vehicle that has resulted from that redesign, it was time and money well spent.


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